https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/ Branding Strategies, Case Studies, and Resources. Thu, 02 Jan 2025 16:54:46 +0000 hourly 1 https://wordpress.org/?v=6.8.2 https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/#comment-106335 Thu, 02 Jan 2025 16:54:46 +0000 https://www.thebrandingjournal.com/?p=161067#comment-106335 The irony of it all. My urge to find out what was causing all the buzz has resulted in a strong feeling of strategic and rebrand deja vu… Oh, wait!
I must be thinking of the Russian invasion of Ukraine.

]]> https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/#comment-105615 Thu, 05 Dec 2024 16:40:08 +0000 https://www.thebrandingjournal.com/?p=161067#comment-105615 I think I understand the future they are preparing for with this strategy, I just think they may have pulled trigger a little early without building a better foundation. Yes, all electric vehicles will be essentially the same in the future, where the skin is really the only differentiation and it’s going to get ugly for some auto makers, but to become a fashion brand without a face I don’t think will ease Jaguar’s transition into the new electric world.

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